SEO/SEM Specialist

Job Description / Responsibilities:

• Develop and implement SEO strategies to boost search rankings and website traffic.
• Monitor website traffic and engagement to improve content performance.
• Conduct keyword research and analyze competitors to find new opportunities.
• Create and publish high-quality, engaging articles for our target audience.
• Ensure all content is accurate, error-free, and aligns with our brand voice.
• Stay updated with the latest trends in SEO and digital marketing.
• Perform content audits to ensure existing content meets SEO standards.
• Planning and implementing SEM to boost website traffic.
• Help implement and track strategies to improve website performance and user experience.
• Work with the marketing team to create content strategies that support our business goals.

Requirements:

• Bachelor’s degree in communications, marketing, journalism, literature, or a related field. Fresh graduates are welcome to apply.
• 2+ years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Working knowledge of Moz, Ahrefs, SEMrush and other SEO tools
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data daily
• Proficiency with Search Console, MS Office, WordPress and other CMSs
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
• A positive attitude
• Ability to take ownership over your work
• Willingness to work onsite at Yogyakarta